Parle is one of India’s most renowned FMCG brands, known for its extensive range of biscuits, confectioneries, and beverages. With a strong market presence and high consumer demand, many entrepreneurs are eager to establish a Parle Distributorship or Dealership in their locality.
Here I’m looking for a detailed guide on how to start a Parle Distributorship in 2025 including investment costs, profit margins, application procedures, and key requirements. If anyone has applied for Parle Dealership before can share the details below. Thanks
Parle Products was established in 1929 by the Chauhan family in Vile Parle, Mumbai. Over the years, it has become synonymous with top-quality products like Parle-G, Monaco, KrackJack, Melody, and Frooti. With a vast distribution network, Parle products are available in over 25,000 retail outlets, supported by 1,500 wholesalers and 31 storage facilities.
To obtain a Parle Distributorship, follow these steps;
Contact the Regional Manager => Meet the regional manager, who will evaluate your area, business potential, and infrastructure.
Business Review & Agreement => If the company finds your location suitable, they will discuss business terms, investment, and margin details.
Training & Setup => Once approved, Parle provides training on inventory management, logistics, and operations.
Start Operations => After fulfilling the requirements, you can commence business within a week.
Parle Distributorship Investment Cost
The total investment required to start a Parle Distributorship ranges between INR 30 to 50 lakhs, depending on factors like location, storage capacity, and logistics.
Expense Category
Estimated Cost (INR)
Distributorship Fee
₹2 - ₹3 Lakhs
Storage/Godown Cost
₹10 - ₹15 Lakhs
Vehicle Cost
₹5 - ₹10 Lakhs
Other Charges
₹3 - ₹5 Lakhs
Total Investment
₹30 - ₹55 Lakhs
Profit Margin
Parle offers competitive margins to its distributors. While profit margins are lower compared to some competitors, the high sales volume compensates for it.
Type of Profit
Margin (%)
Distributor Profit
4.8% - 5.5%
Retailer Profit
8.0% - 8.5%
Distribution Network of Parle
Parle follows a four-layer distribution strategy;
Parle Depot: Centralized storage facilities supplying products to distributors.
Distributors & Wholesalers: Responsible for delivering products to retailers.
Retailers: Local shops, supermarkets, and hypermarkets.
Before applying for a Parle dealership, ensure you meet the following criteria;
Minimum Space Requirement: 800 - 1,000 sq. ft. (Godown + Retail)
Initial Investment: ₹10 - ₹15 Lakhs
Business Experience: Preferable but not mandatory
Legal Compliance: GST Registration, Trade License, and other necessary approvals
Advantages of a Parle Distributorship
High Brand Recognition:- Parle is a trusted name in the FMCG sector, ensuring steady demand.
Strong Distribution Network:- With thousands of retail partners, selling Parle products is relatively easy.
Consistent Profit Margins:- Despite new competitors, Parle maintains a stable market share.
Scalability:- Opportunity to expand business by distributing additional FMCG products.
Parle Distributorship Contact Details
For inquiries regarding Parle Distributorship, contact:
Customer Support: +91-22-66917800
Official Website: Parle Products
Parle Job Application & Fraud Alert
Aspiring candidates can apply for jobs at Parle by submitting their resumes on the official Parle Career Page. The HR team will contact applicants if a suitable opportunity arises.
Beware of Fraud:
Parle does not charge any fees (security deposit, processing, or training) during recruitment.
If asked for money or if you receive an unsolicited job offer, report it to [email protected].
Avoid sharing personal or financial details with fraudulent recruiters, as Parle is not responsible for such losses.
Beware of Fraud: